TBSS — Website Upgrade
Tile & Bathroom Supa Store (TBSS) had an established website that no longer reflected the quality of their showroom or product range. While functional, the site felt dated, visually flat, and didn’t showcase products in a way that encouraged exploration or enquiries.
Client
Tile & Bathroom Supa Store
Type
Website Upgrade
Delivery Time
9 Days
Year
2024
Our Role & Process:
1. Website Audit & Strategy
Reviewed the existing TBSS website to identify visual, usability, and performance limitations.
Assessed how customers browse tiles and bathroom products before visiting a showroom.
Defined a clear upgrade strategy to modernise the site while preserving brand familiarity.
2. UI/UX Upgrade
The TBSS website was redesigned to balance visual impact with usability, focusing on clarity, inspiration, and ease of navigation:
Modern, Premium Design — A cleaner, more contemporary interface that reflects showroom quality.
Visual-Led Homepage — Large imagery and clear sections to showcase products and finishes.
Improved Category Flow — Tiles, vanities, baths, and basins are easier to explore and compare.
Simplified Navigation — Reduced friction so users can find what they need faster.
Mobile-Optimised Experience — Smooth browsing across phones, tablets, and desktops.
3. Framer Development
After finalising the design direction, the upgraded website was rebuilt in Framer to ensure speed, flexibility, and long-term scalability:
Smooth Animations & Interactions — Subtle motion to enhance polish without distraction.
High Performance & Fast Loading — Optimised to reduce drop-offs and improve engagement.
SEO-Friendly Structure — Clean layout and hierarchy to support search visibility.
Clear Enquiry Flow — Simple paths that encourage showroom visits and quote requests.
Scalable Framework — Easy to update as products and collections change.
Solution & Impact
The upgraded website now positions TBSS as a modern, premium tile and bathroom destination.
✅ Stronger Brand Presence — A website that matches the quality of the physical showroom.
✅ Improved Customer Engagement — Visitors spend more time browsing and exploring products.
✅ Simpler Site Navigation — Visitors find inspiration and information without friction.
✅ Performance & SEO Optimised — Faster load times and better discoverability.
This upgrade transformed TBSS’s website from a dated online brochure into a polished digital extension of the showroom.